Pineapple sage has these bright red flowers which are attractive to many humans I suspect but even more so to honey eaters and butterflies. The added bonus for humans is the pineapple scented leaves (I've not heard of non-human animals that deliberately rub leaves just for the fragrance!). In hotter parts of Australia pineapple sage prefers a semi-shaded position. It's quite drought hardy. When the leaves droop is the time to give it some water. According to a Wikipedia article the leaves are edible (but I've never tried them) and they also have medicinal uses.